Categories ArchivesDesign

Should You Trademark? image

Earlier this month I woke up to some GREAT news from Lisa Fraley Legal Coach LLC. Happy to say that after almost a year of working on this it’s official… my trademark for “Adjust Your Focus” was granted by the USPTO!! Adjust Your Focus® is now registered for 10 years! When I announced that on social media, several people reached out asking why I decided to trademark and how was the process. It was a big investment, and decision, but I’m glad I went for it. Hopefully this post will answer any questions you have about trademarking. Trademarking Adjust Your Focus® Registering a trademark gives you important legal rights and ownership. The start of rebranding Attending my first travel conference ...

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Introducing SugarSky image

It’s an amazing thing when you network and meet people (and brands) that really speak to you. Skyler, founder/owner of SugarSky, is one of those positive, empowering women I connected instantly with last month and I’m thrilled to introduce. What is SugarSky? A handmade in the USA headwear business specifically geared towards those who love adventure, travel, and the beautiful outdoors (yes, yes, and yes). A little background Sky is originally from Mississippi but has traveled all over, and is currently living in Georgia. Although a construction engineer by degree, her entrepreneur spirit led to SugarSky. She had started a division inside a software company and was holding a Director level position managing a fairly large team, but slowly grew to ...

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WITS + Introducing Taste & See Life image

Along with traveling a ton this year, I have also been doing freelance design work including several branding projects. These have ranged from financial planning companies to travel bloggers and entrepreneurs. As a graphic designer, I look forward to working together to create visual solutions that will bring a brand to life. I’m excited to share Taste & See Life (new logo went live today). So how did this connection start? At WITS! Women in Travel Summit WITS’15 Back in March I attended Women in Travel Summit (WITS), the first and only travel blogging summit by and for women, in Boston, MA. The very first blog post after I launched Adjust Your Focus™ was Why Go to a Travel Conference?, where I shared ...

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